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your website won't market itself - think beyond the website.Your website may look great, but it'll bring very little business if you don't think of it in the context of a broader online marketing plan. You need to consider activities such as:Direct EmailSearch engine optimisationOnline advertising - pay per click, bannersAffiliate programmesDigital PR - blogs, social networks, syndicating news, RSSEbay clearance storeSMS (text messaging)Collect email addresses at EVERY opportunity!Emails are cheap to send out and so long as they've been given to you willingly you're not spamming! Emails provide a way to:Tell new customers what you doRemind old customers how great you arePromote new products and servicesLink to your websitePrompt recipients to get in touchGet yourself a Google account - it's FREE!Google has spent a fortune putting together a set of online software you can use for free. These include:Website statistics software (Analytics) that tells you who, when visitors come to your site and in what numbers Website diagnostic tools - tells you what may be wrong (or right) with your siteE-commerce goals settingAdWords management - for your Pay Per Click advertisementsPlus email, documents and note taking.Blog it. Tweet it. Share, share, SHARE!Make the most of social media. Keep your site updated by blogging (writing news) about your company, industry, in fact just about anything. Get a Facebook account, a Twitter account and start building links and joining online business networks just as you do in the real world. If you want to really turbo-charge your reach, consider using an online marketing or digital pr agency to engage the wider blogging community on your behalf.
BUILD BRIDGES - and links
Link building is essential to search engine success - look for ethical opportunities to add links into your site. Make a particular point of 'deep-linking' that is to say, linking to pages deep within your site rather than just the home page. Linking opportunities include:Adding (legitimate) links to other people's blogs when you add a commentRegistering with directories (although you must be careful to avoid link-farms and other spam generators)Writing articles (a bit like this one!)Encouraging other bloggers (and online publications) to write directly about your business
KEEP KEYWORDS CONSISTENT.
To gain maximum search engine rankings, you should ideally concentrate on about 5-10 keywords or phrases. As well as using these throughout the text of your site, they should be used in Page Titles, Headings, Links and image tags.
KEEP IT CLEAN.
What we're on about here is GOOD HOUSEKEEPING. Periodically check your site for broken links (a link that doesn't go anywhere), and make sure you have:A sitemap404 Error page (a page that displays in the event of someone typing in a page that doesn't exist)A robots.txt file - this is a set of instructions for Search engines, telling them which page NOT to index (e.g. private areas of your site)ACCESSIBLE sites make good business sense...If the information on your site and the way it has been built is more accessible to people, it will also be so to search engines. The benchmark for accessibility are the W3C's WAI (Web Accessibility Initiative) guidelines. Alternatively type your web address into www.totalvalidator.comMONETERIZE your site - create a pasive income streamThere are more ways to make money online that you could shake a stick at. A few even work:E-books - write that book and publish it as a PDF, then simply charge for each download!Provide digital information packs that customers can download (for a charge)Affiliate programmes - advertisements that pay every time an order is completedCarry Google AdWordsPPC - don't go for the ovious search termsConsider Longtails - LONG SHOTS to you and me - Pay Per Click (PPC) advertising can be tremendously expensive, however if you broaden your keywords to include mis-spellings; unusual turn-of-phrases and less popular terms, you can often achieve a far higher ROI.CONTENT IS KING.
Keep it topicalFresh, topical content is essential to a healthy website. Keep your site up to date and you'll improve your search engine rankings. Out of date, or incorrect details are a sign of a sloppy company and reflect badly. Periodically, check:Your news is up to dateJob opportunities haven't passed their closing datesProduct and service details are still relevantYou have testimonials on the site from recent customersYour contact details, address and telephone numbers are accurate

Tell me the truth, do advertisements like this about making online moneysounds like a load of crap to you? "Find out how a 24 year old man made $20,000 in 48 hours working online with very little work and how they earn 1,500 an hour while working only 10 hours a week." Do you honestly buy that? I honestly hope not, because 95% of the ads about making money online that are promising you the sun and moon, or in simple terms , promising you thousands of dollars in a very short period of time is most likely a bunch of crap trying to beat you out of your money, but in a real slick smart way. You may think that the person that wrote the ad is making thousands of dollars everyday themselves, but the sad truth is they just want you to join whatever program or business they're in so they can make a profit from you joining. I advise you to NOT let these ads fool you, these ads are built to prey on innocent people who are searching for an honest way to make online money. The internet marketing world is just like the real world, it takes hard work and patience to succeed, and a positive attitude is vital and necessary, if you can understand this then you are headed in the right direction. It doesn't have to take a long time to get results or start profiting. However long it takes is all up to you.1. NEVER get distracted by all the ads that looks good. I found that many people never make money online because they get distracted by the ads from other programs. Everyone is trying to sell you something. Buying everything you believe will help your business is not exactly a wise thing to do.2. Set up a daily plan and stick with it. Once you do this, you can't lose because some people start off with a good solid daily plan on how to market their business, but they for some reason or another, they either stopped all together or they moved on to another program, which is a HUGE mistakes. Sometimes this happens because they're too impatient to stick around until their business is completely off the ground.3. Learn how to market before you go hopping from program to program, because if you don't know how to market, you won't make any money online and joining all of these programs will be in vain. You have to learn effective marketing techniques on the internet, this is the key to online success